As an initiative from a group of pasionate and creative thinkers in 2011, Wekan has seen a glimpse of reality.The group has decided to create a revolutionary theory of media in Yemen, as most of the current work is based on individual needs and there are no roadmaps for activities or focused media-campaigns; due to unique nature of Yemen business structure, massive studies should be carried out before defining the new market.Most campaigns are just action-derived reflections, this traditional philosophy of branding should evolve into a company vision branding, which should be reflected into advertising, graphics, flashes, banners, website and messages, so WEKAN will lead the path.