WHERE, a PayPal service, was founded in 2004 and is North America's premier location media company. Based in Boston, WHERE is at the forefront of the intersection of local and mobile commerce, operating a leading local mobile discovery application – WHERE – and North America's largest location-based mobile advertising network – WHERE Ads. Through these services, and using a patented geo-fencing technology, WHERE provides personalized, hyper-local advertising, offers, and deals to millions of mobile consumers.More than 120,000 retailers, brands and small merchants use WHERE daily to reach new audiences and deliver real-time foot traffic to their doorstep. In April 2011 WHERE was acquired by eBay and reports into the company's PayPal business unit. WHERE is focused on enhancing eBay's and PayPal's position in local and mobile commerce by deepening their ability to connect retailers with consumers, wherever they may be.