"W7's Mission is to ensure that everybody should have access to an extensive range of high quality cosmetics at an affordable price." We achieve our ambition by: Minimising unnecessary costly marketing and advertising expenditureCreating innovative, eye catching, and desirable packagingCreating cosmetic products of high qualityAlways striving to improve and better our brand and product offerBeing at the cutting edge of trend Our Values We use the finest quality ingredients availableWe manufacture products that are safe and kind to the userWe comply and adhere strictly to all relevant regulatory compliance in all territories where we sell our products Our Ethics We do not test our products on animals no matter what regulatory requirement we come acrossWe always seek the best value and quality from every constituent ingredientWe endeavour to ensure that all our suppliers mirror our values and understand our principles Our Ethos - Who will you be Today? W7 gives it customers the ability and the flexibility to style themselves based on who they want to be.W7 engages its customers by interacting with them directly and on a variety of Media platformsW7 enables its customers by making product available through direct and third party salesW7 empowers its customers by seeking their feedback and views