We R Interactive is a pioneering social entertainment company. It fuses premium-quality film production and interactive storytelling underpinned by gaming mechanics to create unique, shareable experiences that bring millions of people around the globe closer to their passions.The company's first releases, I AM PLAYR and LYROKE, are unique multi-platform games that offer fans a new way to interact with football and music. More than 7.5 million users from 226 countries already play football game, I AM PLAYR. The game features top football talent such as Steven Gerrard, Theo Walcott, Jordan Henderson, Stewart Downing, Aaron Lennon & Scott Parker. Global brand partners include Nike, Gillette, Alfa Romeo, Betfred & Red Bull.Global deals for LYROKE, the music video game, are in place with Universal Music UK, Sony & EMI Music and talent featured includes Amy Winehouse, Calvin Harris, Carly Rae Jepsen, Ellie Goulding, Lana Del Ray, LMFAO, No Doubt, One Republic, The Saturdays, Timbaland and more.We R Interactive is backed by several high-profile figures including former leading City financier and MD of Liverpool FC Christian Purslow, music and games industry veteran, Geoff Heath OBE, Elio Leoni-Sceti, former CEO EMI Music, Peter Mead, founder of Abbott Mead Vickers BBDO and Eric Fellner, founder of Working Title Films. We R Interactive's proprietary platforms have been recognised by a series of awards, including a Gold Cannes Lions Award.www.werinteractive.com