We believe that data-driven marketing and marketing analytics starts with how you're going to use the data and what expect to get from the marketing – we like to think of this as "knowing the destination before we build the map". At its foundation: this is not a matter of ‘what do we have' but a matter of ‘what do we need to do?'We work with some of the largest global companies and organizations in helping to identify a value- and consumer-centric strategy for analytics. We seek to create the ideal Analytics Framework that combines people, process and technology platforms to enable speed-to-value and unparalleled scale. This is a complicated environment of unstructured data, massive ontologies, and endless combinations and harmonizations – we help make sense of that through top-line strategic alignment to business need and aggressive out of the box thinking in terms of what's possible.We also work with some of the region's brightest small and medium businesses in a number of capacities – specifically calling on our years of experience working in agencies, for MarTech firms selling to and through agencies and with major brands hiring agencies of all sizes. Many times – a small business leader does not know what is needed or where to start. That's where we come in, we offer an agnostic view into the needs of the business and help to align them with some of the region's strongest players in the agency game.