West Lou Coffee will serve as not only a daily coffee shop, it will also provide African Americans and minorities the resources we need to go into our communities to create, revitalize and help build. In addition to roasting and selling our own brand of coffee our purpose is to address a problem that hasn't been addressed by government and is often overlooked by private enterprise. That problem is poverty and a lack of self worth in the black community. Through a simple coffee concept, we will brand our business around our community and serve as an example. We will also create community, trust and we will inspire change. All we need are resources who believe in our vision and will help us execute.