West Wind Analytics was founded in 2013, providing consulting services to businesses looking for insights from the wealth of available corporate and external data.Organizations of all sizes need to leverage every asset at their disposal to maintain a competitive advantage. One often under-appreciated asset is an organization's own data - from initial sales leads, to communications streams with customers, to data on products and services delivered, to revenues generated. Marshalling that data and subjecting it to creative analysis with new and evolving tools is critical to market penetration, effective product investment, and growing and retaining a customer base. At West Wind, we focus on a pragmatic approach to analytics with useful, easily understood results that can be clearly communicated to decision makers. Our job is to take the "unknown knowns" - the things that we actually do and should know, but cannot see - and harness them for management. Specializing in:• Text and social media analytics: filtering for relevancy, sentiment analysis, trending topics• Market clustering / segmentation, recommender systems• Cloud-based analysis of large scale graphs• Visual analytics and dashboards