Western Ag began in 1994 as a University of Saskatchewan "spin-off" company in the innovation space. The Plant Root Simulator (PRS®) probes, invented by Dr. Jeff Schoenau, PAg, were licensed to Western Ag in 1998 and a new era of "soil testing" was launched.Realizing early that Professional Agrologists were essential to operating the decision support software, known as PRS Cropcaster®, Western Ag forged strong relationships worldwide with thousands of Universities, researches, and professional consulting bodies in an effort to "build the industry of Professional Agronomy Consulting."Since this time, the PRS® probes have generated nearly 3 million data points for research and farm customers alike. With almost 70 of the total 456 research papers published just last year, the scientific adoption of Western Ag's core PRS® technology has momentum. However, more important is the impact Western Ag Professional Agronomy Franchises are having using Agronomy Consultants to dial in the PRS Cropcaster® to the exact crop type, climate variables, and input prices to assist farmers in Fertilizer Investment Planning and Growing More Profit.