WOW is a methodology created in 1997 for practicing excellent communication and customer service. By definition, WOW is achieved when an experience makes such an excellent impression with the receiving party that it is shared with family and friends. When striving for WOW, the by-product is an incredible experience, which impresses everyone we come in contact with. WOW is the creation of Phil Cooper, CEO and President of Cooper Pest Solutions located in Lawrenceville, NJ (cooperpest.com). In addition to applying the WOW methodology to his own company, Phil gives keynote speeches, workshops, and seminars about integrating the WOW mission to "WOW our clients, WOW our teammates, WOW our community, WOW our service partners and WOW the bottom line" into any company or business. More information regarding the WOW methodology can be found in Phil's book "What + How = Wow: A Methodology for Customer Service".