What's On Pic is the first innovative shopping platform that allows a more immediate connection between stores and buyers through the social nets' audience with the ability to earn on cash back benefits.\For the first time ever, consumers can bridge the gap between online shopping and social browsing by tapping an image to instantly make a purchase. \Using What's On Pic, users can simply tag items that show up in their photos and share them on favorite social networks. Everyone interested in the tagged photos merely has to click on them to see product info, photos, features, reviews and, of course, buy them! \Thus, publishers get cashback from the purchases made by their followers. What's On Pic uses the affiliate programs of more than 50,000 stores, so buyers can always find any product at the best price.\What's On Pic is a new revolutionary way to monetize activity on social networks. Its mission is to make every party of the market happy. Stores will get more customers, buyers will get desired products and publishers will get a profit of sales. It's a real breakthrough in e-commerce.