WhatElse is an innovative mobile app that will allow comments on web and consumer generated content. The users will be able to connect socially through their loops based on categories that are pre-determined; i.e. music, art, NBA basketball, college football, etc. Since technology is gearing itself towards social media, and video integration/interaction; this will allow users to be involved in voicing their opinions and views.Will be partnering with New York based Mobilospohy which will be handling the development of the application. They also will be handling the code writing and technical support.