The concept behind White Space Marketing is simple enough: help customers sending transactional documents to make those documents more effective in 1) building and maintaining their brand, 2) improving customer relations and retention, and 3) lowering the cost associated with the preparation and dissemination of their transactional documents. Together, we accomplish this by making use of existing "white space" for promotional messaging on transactional documents, a practice referred to in industry parlance as "transpromo" marketing. Not yet familiar with transpromo? Feel free to contact us any time. We'll tell you more about the benefits of transpromo, unified brand messaging and e-presentment than you ever knew you needed to know. And trust us, you need to know this stuff!And my goal for this company is equally simple: work with passionate and enthusiastic people to help your company send more effective, customer friendly transactions documents and save you money while we do it. You need, and we deliver, a winning solution that will allow your company:1) To improve and extend your brand communication strategy, 2) To personalize your customer's experience with your company, 3) To improve existing customer relations and retention, and take advantage of no-cost opportunities to cross-sell and up-sell to the people you know already like your product – your customers. 4) To lower the cost associated with the preparation and dissemination of your transactional documents. White Space Marketing will help you reach your goals by working with you to make the best use of two things that have always been a part of your business: "white space" and data. Together we will strategically create a plan to reach your communication goals and turn YOUR white space and data into beautify designed transactional documents that carry with them personalized, timely, relevant messaging.