We like advertising. And we like to think that we've got quite good at it over the past few years. But as much as we love it, we've reached what you might call our Jerry Maguire moment (and no, we're not asking you to show us the money). We've decided to follow our hearts and do something we really care about; work that really matters. Work that makes the world a better place.Now that might sound a little melodramatic. But we genuinely believe that's what we want to do. Help people. Help the planet. And help people or companies who want to do the same thing. We've done it on the side for the last couple of years, whether it's creating the world's largest social communication project, campaigning against the death penalty or promoting our favourite band. Stuff we care about that we do everything we can to encourage other people to care about too. And now we want to spend all our time doing it. Making good stuff for good people. Well, we're going to try. If we fail, at least we'll have done something that we're proud of for people we love.Current clients include:Ferrero, Polyedra, John Altman, The New Motion.