The Wilson Drinks Report (WDR) provides independent insight,analysis, consumer research and market data on the UK drinks industry.WDR is independent of any retailer, producer or trade association. Our aim is to inform, enlighten, surprise and occasionally change your way of thinking.WDR is designed to be a useful addition to your pool of insight and data on the UK drinks industry. WDR products and services include :WDR - a quarterly report published in hard copy, also available as a customised PDFWDR Premium - downloadable detailed market research dataWDR Confidential - customised research serviceWhy are we publishing WDR?We believe decision-makers need better-quality information in these challenging times. WDR is timely, responsive and designed to provide you with our research-based perspective on the main issues facing the industry. We will ask the questions that others won't, probing the areas you think important.Customised segmentationBuilding on YouGov's standard segmentation analysis, we can cut the data in two additional ways for WDR:- Preferred drink (what drinkers drink most often)- Typical drinking location (where they drink most often)