Windward Strategy, Inc, a Maryland S-corp | DUNS 04-677-2551, was founded by Frank Martien in 2020 to provide strategy consulting for B2B payments.Post-MBA, Frank joined First Annapolis Consulting ("FA") in 1996 where he focused on card strategy, launch, and optimization for networks, financial institutions, technology companies, and private equity firms in the U.S., Canada, and numerous other country markets. He was named an FA equity Partner in 2006. Following FA's acquisition by Accenture in March 2017, Frank continued as a Managing Director for three years.Strategy:• market framing and pricing for a working capital fintech• market development for a B2B private label fintech• a credit card program valuation for a Canadian FI• a European fuel brand's mobility expansion• a card launch strategy for an auto lender• entry for a supplier enablement / rebate mgmt fintech• a regional bank's card program growth strategy• a finance company's invoice factoring program launchResearch:• virtual card roll up priorities for a PE• B2B BNPL for a B2B fintech• carbon calculator client preferences for a network• B2B verticals for two B2B automation providers• pricing strategy for a dynamic discounting fintech• the fourth NAPCP supplier enablement surveyImplementation:• travel / expense processes for a leading exercise brand• three yearly forecasts for a credit card fintech• merging two card programs into a digital-forward program• daily settlement & accounting for a card program launchCapital raise / sale processes:• Bora in its October 2021 sale to Bottomline• a virtual card / enhanced data fintech• an Asia-Pacific business travel payments fintech• two expense reporting / comm'l card mgmt fintechs• an education vertical fintechBuy side:• large European travel B2B target for a PE• payouts target for a strategic investor• AP automation target for a PE• cloud-based card processor for a PE