Essentially, we are in the kindness business. If that sounds hokey to you or a bit touchy-feely, guess what? People actually pay us to be kind, generous, and helpful to them. That's what they're looking for when they come to stay with us in our hotels. And since we believe that people should naturally be treating one another with kindness and generosity, we find it incredible that we even get paid to do it!Our job is to hire folks who share this belief so we don't have to convince them to drink the Kool-Aid. You know who they are — the sort who are generous by nature and demonstrate kindness every day in their own lives — and you'll find them throughout our hotels.We believe these are the people who are naturally inclined to serve others. That they find joy in the pleasure of others. And that they also believe people should always be kind and generous to one another.We're building a world full of people that share these beliefs, where everyone takes responsibility for making each human interaction uplifting and enchanting. Imagine the kind of experience our guests have in the hands of these individuals. Individuals who don't wait around for a "supervisor's" instructions or a "manager's" approval to make people happy. Individuals who instead take bold action to bring people on the spot joy.The resulting byproducts of this way of life are trust, loyalty, and emotional connections that translate into raving fans who want to keep spending money at our hotels. So everyone wins: our employees, our guests, our collaborators, and our investors… how's that for touchy-feely?