Woo-Hoo enhances fun and creative parenting experiences for Latin American families through interactive books and mobile apps.Providing parents a set of tools that helps them have a higher engagement with their children in safe and fun interactive experiences. With the use of analytics and certification of pedagogical experts, Woo-Hoo creats multimedia that helps children develop skills. Woo-Hoo develops content in collaboration with affiliated third party artists, writers, musicians and teachers, and it aims to be a conversation starter between parents and kids about important topics that can help in their development of creative, emotional and educational abilities. They can be shared in family times and be enjoyed together. We look for a bonding time through the use of new technologies.