World Forest ID has been formed by an international group of organisations, each bringing their expertise in science, traceability, and forestry to create a new global standard in species and origin verification. By creating a detailed library of geo-referenced plant samples from around the world we can enable end products to be tested against this library to see if they originate from where they claim. With such precise, indisputable data, we're making it possible for people to consume responsibly and for governments to prosecute criminal behavior.