Wrong Way River Lodge and Cabins is an urban, cabin campground on the vibrant French Broad River Greenway in West Asheville, NC. Slated to open July 2022, it features 16 tiny, A-frame cabins with incredible access to the river and outdoor activities. A communal River Lodge anchors the campground as a place to eat, drink, gather, and shop. The unconventional, outdoor-centered lodging concept merges the outdoor-centered personality and simplicity of a campground… with the comfort, group amenities, and professionalism of a hotel… and the efficiency and originality of an AirBnB. And this opening couldn't come at a better time – when people are so desperate for a way to unplug from Zoom fatigue and reconnect with each other & the outdoors.