XO Balm is designed for the next generation of beauty consumers. The creamy waterless balm texture instantly hydrates and soothes with 100% natural ingredients, leaving a lasting protective barrier with a matte finish to protect and strengthen skin.XO Balm is fragrance, petroleum and preservative-free, making it suitable for sensitive skins, with a streamlined composition of simply four active ingredients to offer full transparency to consumers.Aiming to bring some of the stylish design of the beauty category to the skin health market, XO Balm is portable, with discreet branding and a mirror in the lid. Designed for on-the-go application, XO Balm helps a proactive not reactive approach to skin health.• XO Balm's packaging is metal not plastic, designed to be reused when the product is finished. The branding is minimalist, so the tin can become a storage case for jewellery or other items after use.• Product dimensions are designed to fit easily through a mailbox, to fit with modern lifestyles and avoid missed delivery cards. Fewer delivery attempts helps to reduce the carbon footprint in shipping.• The waterless formula of XO Balm is not only great for your skin, but also conserves water resources for the planet, avoiding worsening the water shortage. Being free-from petroleum, fragrance and preservatives, XO Balm cares about what is washed down the drain, as well as on the skin.In the UK alone, over 6 million people suffer from dry, irritated and damaged skin. Contact with everyday items such as soap, detergent and water can trigger skin sensitivity, which is unavoidable for most. Relieving the symptoms and protecting the skin is therefore of key importance. The skin is the largest organ of the body, ensuring its health is essential and feeding it correctly is the best starting point.XO Balm is available now at www.xobalm.com, Amazon and independent retailers, priced at £12.50 for 45ml.