Food, family, and friends are all included in this truly unique home-based family site. The intimate nature of the site will encourage the user to invite friends that are welcome in their kitchen.Food and entertainment are the catalysts that bring social situations together, whether it is holidays, a neighborhood function, a dinner party, or game day.The social aspect of the site starts with the ease of sharing recipes with friends and family.XOXO Kitchen is an internet solution to meal planning and shopping and encourages interaction between users, consumer brands, and retailers at the planning and shopping stages. A nutritional database offers unique opportunities including nutritional data by meal or day.The target market is women 23 to 48, but the site lends itself to the key shopper/cook in the home, regardless of gender or age. This segment of the population is responsible for over 75% of consumer purchases.