XPDR Marketing Consultancy offers marketing advice and courses, with expertise on Marketing and online marketing, including marketing strategy, conversion optimisation, website usability, SEO/search engine optimization, writing for the web, data analysis and Net Promoter Score client satisfaction.In order to determine marketing targets, success factors and tactics, it is important to have a clear view on your strategy and what internal and external factors affect your business. XPDR assists in asking the right questions and setting the right goals. XPDR is an aviation abbreviation which stands for ‘transponder'. The word transponder is a combination of transmitter and responder, two important components of marketing communications. A modern transponder collects many different types of data and presents it in a manner to best provide a sketch of the situation so the best route may be chosen.