Xynca - get in-sync with people you care for...Problem:1) Wishlists are perceived by a majority of people as something that makes them look greedy and they are thus not comfortable creating or sharing them.2) There is a huge mismatch between what people wish for and what they get/buy. For example a person who needs a high end SLR camera may end up buying a lower end one because of cost aspects. Also high cost products do not end up being gifted by anyone beyond family.3) Most online gifting and wishlist platforms currently available, work on the premise of the ease of use and a higher range of products to wish/gift from. However, the emotional needs of gifting are being missed out. For example, in gifting, higher the effort put in, more the perceived value of the gift, contrary to how most platforms are positioned....Xynca's solution:1) Positioning around the human element of "Care" and being in Sync.2) Removing the focus from self, by being about wishes for self, friends, family and causes (thus taking away the greed element).3) Enabling partial funding/ gifting towards higher cost products, thus making gifting more meaningful by being about what the person really wants. Small contributions from multiple friends may enable one to buy high cost items, or go for higher end products vis-a-vis lower end ones.4) Addressing the emotional needs of the giver, by creating a Brand that is not about ease of use, but is about the expression of care and understanding.