Yessa is building a must-read, premiere news brand focusing not just on blockchain technology and cryptocurrency markets—but also on the culture and personalities of the industry.We write about hard news and market trends, but we also cover the visionaries and alchemists of the industry like the rock stars they are. We appeal to blockchain professionals, as well as mainstream readers and pop culture enthusiasts. Like Rolling Stone in the 1960s, we'll bring the mainstream to this counterculture until it goes mainstream—and then become the nimble center of it.