It's not about being perfect. Nobody is. It's about being conscious that our actions matter. What we buy matters. What we waste matters. What we send to the landfill matters. What ends up in our oceans and ends up in our fish, matters. Every small step we take, makes a difference.We've all become aware that we need to recycle but we need to start shifting our perspective to reducing and reusing before we think about recycling! That's why Zefiro's mission is to help us reduce and reuse by offering products that are free of unnecessary packaging, minimize single-use waste and are safe for both us and the planet.