iFIND is South Africa's premier mobile and online business directory service specializing in helping businesses find local customers. Privately held and backed by world-class venture capital and technology firms, iFIND currently has more than 200 000 advertisers all over the country, from the smallest town to the largest Metro.iFIND launched the world's first cross network instant SMS-based mobile information directory service in April 2005, which allows businesses the opportunity to list and reach customers with specific needs. The user is only given relevant required information eliminating the usual clutter associated with traditional advertising.After careful research and benchmarking, and in line with global best practices iFIND made the decision to heed the need for consolidation and seamless cross platform integration. And in September 2006 iFIND launched the first version of our one stop search and directory service offering consumers and advertisers with the ability to secure instant gratification on mobile as well as serving their growing "info lust" online. iFIND arguably offers the most effective advertising channel to market for businesses trying to reach South African consumers, with it's non-invasive, focused, pull advertising approach - a fresh alternative to the more traditional interrupt advertising so prevalent in the market today.