Imspiro is a consulting company performing in the personal development market. The services underlining the company approach are mainly concentrating on personal branding and image of professionals. The Imspiro Approach is the SMART way of looking at yourself. SMART can be shortly expressed with the words; Specific to you, Measurable about you, Actionable with only you, Realistic about you and Timeless for you. The personal brand of you is your name. We are all born with a brand name and live the life to promote ourselves in accordance with our values and assets. Your personal brand is all about who you are and your personal image is how that reflects visually and emotionally in other's mind. Accordingly, this is the emerging point of the approach; Anyone who derives with the need to promote his/her personal brand, will eventually meet their personal image in a challenging situation. The personal image is captured by first impressions and then framed by perceptions, beliefs, expectations, thoughts, judgements and emotions. The Imspiro Approach emphasizes the keys to an inspiring and wiser personal brand and image, through promoting your very personal values. It consists of three critical elements: Appearance, Communication and Attitudes.