In a world that is constantly in motion, where traditional billboards and TV commercials fight for attention, moobia saw an opportunity to turn the tide.We believe that advertising is more than just shouting in a crowded space; it's about communicating in the right place, at the right time, with the right people.The power of advertising in public transport Imagine a world where your message is seen by your target audience at the moment when they are most relaxed and receptive: during their daily commute. The bus ride to work, the subway journey to a friend, the tram trip to the city —those are the moments when people take a breather and are open to what the world has to offer them.