MISSION "…Create and build the reputation of the BRANDS that we represent, in a medium and long term…" It seeks, through the idealization of the most appropriate actions, to contribute positively to the company's performance, given the uniqueness/value of each one of them. VISION "We don't emphasize problems, we find solutions!" VALUES Responsibility Ethics Transparency Truth Honesty Dignity Social Conscience Respect For the interests of the client, for the market it serves, for the community in which it operates!