We believe that people deserve more than a cheap gimmick made under dubious conditions and so we're here to give the merch industry a much needed intervention.Working behind the scenes of the fashion industry, we've witnessed the pressure on prices and the compromise on quality. But in order to make an actually good product, everyone in the supply chain must be happy. Once we realized how reckless the merchandise industry was, we decided to put our knowledge to good use and redefine what merchandise is – from sourcing suppliers to designing and developing the product to offering a great service.