we grow. The People Strategy is a consultancy and network of experts from different disciplines to consolidate know-how to empower people for challenges in modern businesses. Our mission is to rethink HR for a modern world. We belief that people unfold their full potential if they are treated and engaged accordingly to make innovation happen. Trust and collaboration are crucial for us. Patricia founded we grow. The People Strategy in 2018. She is a sociologist, certified Executive Coach, Trainer and Cross-Cultural Consultant, acting in the field of People & Culture, with more than 17 years professional experiences in different sectors. Her focus is mostly on digital industries, innovation environments and start-ups. As a People Strategy Consultant, she is helping organisations to get to their next level with innovative concepts for people, talent and culture as the most relevant success factors for growth and transformation. Her ambition in everything that she is doing, is to create an atmosphere of trust for leaders and their teams.