Wouter studied marketing, retail business, philosophy and graphic design. During this time he complimented his studies by working within the fashion industry. He graduated with a bachelor in Marketing. In 2010 he worked within the Dutch film and television industry in PR as an Executive Assistant. Now he has decided to shift gears and concentrate solely on discovering the world of advertising, which has been his true passion since he finished high school. Other keen interests include skateboarding, playing the guitar, attending concerts and walking his dog Louis.