wu-way is a cloud-based service that empowers executives, managers, and staff to automate their business processes & tasks without the hassle & expense of traditional IT projects.Imagine if making your business work was as easy as drawing it on the back of a napkin, that's the power wu-way gives you. With an easy-to-use touch-enabled application, you describe your business process, logic, and requirements in terms that are relevant to your business. wu-way uses this knowledge about your needs & requirements to run your process, enforce your business rules, and seek out the right analytics for you in a highly-scalable and always-on data center. wu-way is currently working with launch customers on technology pilots in advance of a 2H11 public rollout.