Technology leader with a background in operations and extensive experience managing customer relationships. Known for successfully bridging the gap between business and technical functions. Skills lie in delivering complex initiatives that require cross-functional knowledge and expertise. Design and develop technology products from a human-centred perspective.Brand Protection, or Defensive Social Media (DSM), refers to strategies and actions individuals, organizations, or brands take to protect their online reputation and address potential threats or damaging content on social media platforms. It involves monitoring, responding to, and mitigating any harmful or destructive information or interactions that can occur on social media.The fact is that complete security does not exist. But it doesn't mean you shouldn't do all possible to secure your data and have a backup plan in case of a cyber assault.