India's biggest and premier Sports Marketing & Management company, Twenty First Century Media Pvt. Ltd. (TCM) was founded by sports journalist and entrepreneur Lokesh Sharma in 1993. Since then TCM has worked with world cricket for over two decades and managed the sponsorship of over 1000 cricket matches globally including Cricket World Cups, Asia Cups, IPL and International matches in India, West Indies, New Zealand, South Africa, Australia, UAE and England. Besides cricket, TCM has been involved in various other sports including Hockey, Football, Badminton, Kabaddi, Golf and also managed Indian and international Sporting talents. TCM has also provided expertise in areas of Sports Consultancy, In-Stadia advertising, Talent management, Content Creation, Sponsorship Acquisition and Management, Event Management, Advertising Sales, Ideation, Hospitality Management, Branding and Dressing of Venues.