What started in 1946 as a children's magazine devoted to "Fun with a Purpose,"​ is today a global family media brand. With an ever-growing family of products, from digital apps to games to international books and magazines, Highlights remains dedicated to helping children grow to become their best selves - curious, confident, creative and caring.For 75 years, "Highlights for Children"​ has left an indelible imprint on the hearts and minds of tens of millions of children. It has improved reading skills; it has helped define and develop values like honesty, thoughtfulness and tolerance; and it has entertained and enlightened. Highlights is dedicated to helping children grow in basic skills and knowledge, in creativeness, in ability to think and reason, in sensitivity to others, in high ideals and worthy ways of living.