At NowFloats, our mission is to enhance the local online discovery of small and medium businesses (SMB). We do this by structuring the information that the SMBs update in a manner that ensures it very effectively to be found by end consumers searching locally. We can help you get discovered locally, using a patent pending process we call 'location-based SEO'​. One of our product offering takes a true organic discovery model (with automated search engine optimization), whereas the other is a hybrid model that marries the organic model with an inorganic push, using established marketing boosters like Google Adwords, Facebook ads, etc to yield immediate business effect. Building further engagement, we offer RIA, a Relationship Intelligence Agent that helps businesses stay connected with customers through minimal manual intervention.