Alexandria Agriculture Company was established in 1989 as a family owned farm, by the Talaat Moustafa family. Known in the industry for having very high quality raw milk and fruits (especially grapes), the family decided to launch their own line of premium milk and juice. Alexandria Agriculture has successfully launched its own line of premium brands of the Dairy & Juice categories along with other brands that are in the pipeline. It has also achieved to maintain a premium brand perception within its categories. More specifically, the above mentioned brand that has already been introduced to the market is "LAMAR."​ Our vision is to be a world-class lifestyle brand that improves the quality of life through: Health, Innovation, and Value Creation..