Villy Custom is an American lifestyle brand specializing in luxury custom fashion designed cruiser bicycles for adults. Based in Dallas, the company was founded and is privately owned by entrepreneur Fleetwood Hicks, a former menswear fashion designer and health enthusiast. The brand was also chosen by Entrepreneur Magazine as one of the 100 Most Brilliant Business Ideas of 2010. In 2012, Mark Cuban and Barbara Corcoran jumped on board as investors following Fleetwood's pitch on season 3 of ABC's show Shark Tank. Today, Villy Custom is known as a tech-forward lifestyle brand specializing in luxury custom cruisers. The brand has collaborated with premium partners including Lays, McDonalds, Audi, Monster Energy, RocNation, Sheraton & The Westin, and more. In 2017, Villy Custom was acquired by Kent International. The focus of the brand is to create a contagious positive vibe through stylish lifestyle products.