A relatively Kanpur based Startup, Esfresho is an D2C platform designed to bring transparency and traceability to the organic food production process from Farm to Palm. The platform tracks and verifies each step in the crop production process from planting, to fertilizing, to natural pesticide application, to harvesting, packaging, and the distribution supply chain. Each step in the process is recorded and verified with time, date, and geolocation as well as a secondary means of verification. We also ensure to improve the livelihood of farming communities by multiplying their income as well.