Formed in 1974, Social Marketing Company (SMC) started its journey as the Family Planning Social Marketing Project (FPSMP) funded by USAID with a view to address the rapid population growth in Bangladesh by engaging the private sector health service providers. In 1990, after achieving significant success, the project was converted into a not-for-profit company limited by guarantee which is run by a voluntary Board of Directors.SMC has successfully applied social marketing principles and practices in providing health and social services. It has now become the largest and most successful social enterprise and a major contributor to the Bangladesh national family planning program. SMC and its subsidiary organization SMC Enterprise Ltd (SMC EL) market a full range of family planning products, Oral Rehydration Salt (ORS) and other consumer goods. SMC EL operates the biggest ORS manufacturing facility in the country having a market share of around 60%. Contribution to the National Economy: As per the Bangladesh Demographic and Health Survey (BDHS) 2017-18, SMC has notably contributed to increasing Contraceptive Prevalence Rate (CPR) at the national level by sharing 46% of pills, 58% of condoms, and 25% of injectables. It indicates a 36% contribution of the modern contraceptive methods used nationally. Since its inception, SMC operations have achieved 107 million couple-years of protection (CYPs), have averted 22 million unintended pregnancies, 2.2 million deaths of children under-5, and 213 million disability-adjusted life years (DALYs) as per PSI calculator.According to the 2018 Contraceptive Social Marketing Statistics released by DKT International, USA, SMC was ranked as the second-largest contraceptive social marketing organization globally in terms of numbers of CYPs delivered.