Based in Philadelphia, Stroll is a next-generation direct response e-commerce company which uses proprietary analytical marketing methods to sell educational products to consumers. Stroll is a growth oriented company; the company has grown its revenue at a compounded annual growth rate of 70% since 2002. Stroll's language learning line, The Pimsleur Approach, is the #2 brand in the U.S. behind Rosetta Stone. The company is currently focused on rapidly expanding, and cultivating expansion opportunities into educational and other verticals. By 2020, Stroll aims to exceed $1 billion in revenue through organic and inorganic growth.