Our business and network grew organically from traditional media buys. Our team has founded and has held senior level positions with some of the Internet's pioneering advertisers. In the late 90's, our media buys were the first performance based ad campaigns in the industry. We were able to negotiate revenue sharing and CPA deals with the web's top properties, which includes the likes of AOL, MSN, Yahoo, ZDNet, etc. – something that had never been done before. Our team of engineers developed one of the first ad tracking software platforms. It was conversion centric (like us) not simply tracking ad views and clicks. We have been focused on conversions and ROI for a long time, a combined 35+ years. We have managed multi-million dollar monthly budgets that generated many multiples in transactions and sales.