Naza Kia Sdn. Bhd. (NKSB), a subsidiary of the Naza Group of companies is the sales, marketing and distribution representative of Kia Motors Corporation (KMC), which is based in Seoul, South Korea. NKSB offers a comprehensive line of vehicles through more than 85 points of sale throughout Malaysia. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."​ Incorporated in 1996 by the late Y. Bhg. Tan Sri Dato'​ Seri Utama SM Nasimuddin SM Amin, NKSB has won numerous awards from KMC over the years and has put nearly 170,000 vehicles on Malaysian roads to date.