The New Zealand avocado industry is vibrant and growing with a vision and strategy in place to quadruple sales to $280m and triple productivity by 2023. The industry is pursuing exciting opportunities in both export and the New Zealand markets, supported by innovation and collaboration with stakeholders and with new partnerships with the Crown and Crown Research Institutes. New Zealand currently produces just 2% of the global supply but is the ninth largest international avocado exporter. There are over 4,000 hectares of avocado trees planted in New Zealand, primarily in the Bay of Plenty and Northland.NZ Avocado Grower' Association Inc. (NZAGA) is the grower membership organisation that operates to support New Zealand avocado growers' interests. We do this by promoting the sale and consumption of avocados, managing a research and development programme, and by creating a supportive structure that encourages development and growth within the industry. We also co-ordinate and disseminate relevant industry information and lobby and liaise with Government for the good of our growers. NZ Avocado Industry Limited is recognised by the Government as representing New Zealand avocados. In that recognition comes the requirement that any exporter who wants to export avocados must be licensed with the NZ Horticulture Export Authority (HEA). We deal with any contractual arrangements necessary for the management of the industry under the NZHEA Act 1987, we implement quality standards, export grade standards and rules and procedures that must be followed by growers, pack houses and exporters. These rules and procedures are all documented in the Avocado Quality Manual and the Avocado Export Marketing Strategy (EMS).For more information visit www.nzavocado.co.nz or follow us on social @NZ_Avocado.