Brands are not getting the media they deserve and are wasting money on things that don't drive business growth. As media gets more complex and fast-changing, it's hard to know what's working and what needs improving. Without a clear plan, brands will lose their competitive advantage. Our evidence-based consulting gives brands a framework to remove waste and optimize the value of their media investments. Our clients are able to make more intelligent media decisions so they can trust that their investments will grow their brands.When brands get more value from their media investments they grow.Our #MediaForGrowth Program is designed to help brands unlock new growth in 3 key areas: - Effective Media Capabilities- Productive Media Partnerships- Maximized Media Investments ID Comms has advised on over $50bn of marketing investment and works with leading brands across most categories. With headquarters in London and New York, ID Comms is servicing multi-national clients including Mars, Inc., Diageo, L'Oréal, ABInBev, P&G, Suntory, IKEA, Colgate-Palmolive, LVMH, GSK, TIAA, Estée Lauder, Bayer, Centrica, HSBC, Johnson & Johnson, Virgin Atlantic, Puma, LS&Co, Electronic Arts and Eurostar. Find out more at www.idcomms.com