The Nashville Convention & Visitors Corp brands, sells and markets Nashville as Music City to the world as a premier entertainment destination for travelers who seek authentic and unique leisure and convention experiences. The hospitality industry is a crucial economic engine for Nashville and the state. From the city's world-renowned honky tonks to the rise of our dining, fashion and sports scene, the world has taken note of Music City's authenticity, creativity, and Southern hospitality. For the 13th year in a row, Nashville was named a top global destination by major travel outlets. The industry has been on a record-breaking streak of growth in hotel rooms sold and hotel taxes collected for the past decade. The direct impact of the hospitality industry in Nashville is $10 billion with more than 15 million visitors annually. With convention business as the backbone of our sales activity, our sales staff consistently exceeds aggressive sales goals. Thanks to the Music City Center and Gaylord Opryland Resort, Cvent named Nashville as the No. 2 top meeting destination in the country. Hotel construction is at a record pace with thousands of projected hotel rooms being added in the next few years. The NCVC produces the city's two largest, one-day events on July 4th and New Year's Eve. Both events sell thousands of hotel rooms, draws in tens of thousands of visitors and generate millions of dollars in direct visitor spending. The NCVC works closely with the City of Nashville and the Mayor's Office, and we are governed by a volunteer board made up of outstanding community leaders. Our work is guided by the principles laid out in the Music City Brand Promise: The Promise of Nashville — where music is inspired, created, recorded and performed – is to provide the ultimate musical entertainment experience, celebrated throughout our diverse creative, cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.