Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations. The source of this data is the first co-operative of 5,000+ premium B2B media companies. Members contribute content consumption and behavioral data about their audiences that are aggregated into over 10,000+ Intent topics. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.