TraQline is the leading provider of market share insights, consumer behavior analysis, and competitive intelligence for consumer durables. Through a growing portfolio of online tools, we are empowering consume...
TraQline is the leading provider of market share insights, consumer behavior analysis, and competitive intelligence for consumer durables. Through a growing portfolio of online tools, we are empowering consumer durables organizations to improve and optimize end-to-end business practices. TraQline insights are applicable to everything from new product development and design to insights and competitive research, marketing and branding, economic analysis and pricing intelligence, as well as merchandising and assortment planning. Currently, we offer four unique insights tools: TraQline, Hybrid POS, SKU Metrix, and Planogram. For more than 20 years, our flagship TraQline platform has been the largest, most consistent consumer durables survey in the world, delivering unmatched U.S. and Canadian market share and consumer insights to retailers, manufacturers, merchandisers, investors, and beyond. TraQline data coverage includes 270 categories, such as Appliances, Consumer Electronics, Home Improvement, and Outdoor Power Equipment. Our data advances the industry through an enriched, data-driven, and actionable perspective on the who, what, where, how, and why behind the purchase process. With Hybrid POS, SKU Metrix, and Planogram, clients gain new insights into the top-selling SKUs within the biggest durables retailers, consolidated comparison and view of SKUs across all online and physical stores, click-of-a-button views into recent assortment plans at big box stores across the nation, and more. Ready to enrich your consumer durables intelligence?
"We love the interface, the experience, and most importantly… the results."
Erik Straub
Chief Marketing Officer, Kickfurther
"Using Apollo, we’ve solved the biggest problem for every business, the lead problem. We are now constrained by sales time and no longer lack interested prospects."
Michael Transon
CEO, Victorious
Ready to try it out?
Get started for free, then add your whole team. You can always talk to sales if you’re interested in advanced plans.