"I've never woken up in the morning without a feeling that I need to push forward to be the best." That's how Brian Laundry, an insurance advisor for 20 years, sees life: as being about pursuing greatness. Pursuing it for himself, yes, and even more so for the people around him. For the next generation of advisors, for example, whom he mentors and through whom he seeks to fulfill his vision of revolutionizing the life insurance industry. Advisors, among them Canada's most prominent, seek Brian's counsel and guidance in developing insurance strategies for their clients – Canada's most affluent individuals and corporations – because the experience he delivers makes the client's decision to employ insurance strategies an easy one. And yes, even an exciting one. As one advisor says, "My clients love Brian. He is so highly knowledgeable, he relates to them and he helps them make the right decision effortlessly."